UGREEN launches AIoT smart home line and taps Christian Gonzalez as ambassador

UGREEN unveiled its first AIoT smart home ecosystem at an event Sept. 1 in Foxborough, Massachusetts, introducing HomeAgent, MasterAgent and new MagFlow charging products. The company also named New England Patriots cornerback Christian Gonzalez its global brand ambassador as it pushes deeper into connected home hardware.

Why it matters: - UGREEN is moving beyond accessories into a broader smart-home and AIoT platform. - HomeAgent is designed to keep AI processing and device control local, which UGREEN frames as a privacy and responsiveness advantage for households. - The launch adds new revenue paths across smart-home hubs, cameras, speakers and wireless charging.

What happened: - UGREEN held its Smart Living Launch Event on Sept. 1 at Gillette Stadium in Foxborough, Massachusetts. - The company introduced HomeAgent, the new MagFlow Series and Christian Gonzalez as UGREEN’s Global Brand Ambassador. - The launch marked UGREEN’s AIoT debut.

The details: - HomeAgent is an agentic AI local hub that unifies local storage, computing and control in one device. - The HomeAgent ecosystem includes HA100, HA100 Pro, MasterAgent MA100, SynCare Indoor Cam ID500 Pro, SynCare PoE Cam OD600 Pro, SynCare Battery Cam OD800 Pro, Smart Speaker for Uliya and Gallery. - HomeAgent supports local-first storage and processing for files, photos, surveillance footage and device activity, with no monthly storage fee. - Users can ask Uliya to control supported devices, check live status or event history, and create voice notifications for events such as a package arriving or a baby crying. - HomeAgent can capture highlights from live footage, identify highlights in photo libraries, create highlight videos and show them on UGREEN Gallery LCD Smart Frames. - Local AI can recognize people, vehicles, pets and packages, surface alerts for unusual activity, summarize events and enable keyword search across recorded footage. - Matter support lets HomeAgent coordinate compatible smart-home devices with unified local control and custom automation scenes. - HomeAgent HA100 Pro adds faster network connectivity, more powerful AI performance, deeper semantic understanding, voice-based rule creation, context-aware device control and advanced recognition. - MasterAgent MA100 is powered by NVIDIA Jetson Thor T5000 and delivers up to 2,070 FP4 TFLOPS of local computing power. - UGREEN says developers can extend MasterAgent by creating packages or skills. - Gonzalez’s role extends UGREEN’s partnership with the New England Patriots after the company became the team’s Official Tech Accessory Partner in April. - UGREEN will host product experience booths at four Patriots home games at Gillette Stadium during the football season. - UGREEN will also host a Dec. 10 citywide watch party across multiple Boston-area venues with product demos and on-site purchase opportunities. - The MagFlow Pro Magnetic Power Bank 10000mAh 25W is the world’s first liquid-cooled Qi2 25W magnetic power bank. - The MagFlow Pro uses CryoPulse Technology, a micro-pump, a Cyber Window, Dymondcell 2.0 high-density ATL cells and a smart display for charging and cooling data. - The MagFlow Pro 3-in-1 Magnetic Wireless Charging Stand 25W charges an iPhone, Apple Watch and AirPods at the same time and includes CryoPulse TEC Active Cooling and an ultra-quiet 15dB fan. - The MagFlow 2-in-1 Foldable Magnetic Wireless Charger 25W folds into a magnetic phone stand for travel, bedside or desktop use.

Between the lines: - UGREEN is positioning local AI as the defining feature of the next smart-home cycle, not just device connectivity. - The emphasis on local processing, no monthly storage fees and on-device recognition suggests a pitch aimed at privacy-conscious buyers. - Naming Gonzalez gives UGREEN a recognizable sports figure tied to an existing Patriots partnership, which should help the company build visibility in the Boston market. - The MagFlow products extend UGREEN’s push into premium charging with an engineering-led message around heat management.

What's next: - Pre-orders for HomeAgent HA100, HA100 Pro and MasterAgent MA100 open Sept. 3, 2026, through the UGREEN AIoT Official Store. - Those pre-orders run until the Kickstarter campaign launches Oct. 27, 2026. - Other announced AIoT accessories will debut in the Kickstarter campaign beginning Oct. 27. - During the pre-order period, customers can place a deposit starting at $50 to secure a Super Early Bird Price at 50% off. - All three MagFlow products are already available through the UGREEN official store and Amazon. - Feature rollout timing depends on the final feature list on the relevant UGREEN product pages. - UGREEN says local AI still may require internet access or cloud services for registration, authentication, remote access, notifications and updates.

The bottom line: - UGREEN is trying to turn itself into a connected-home platform company, with AI hubs at the center and charging products and athlete marketing helping broaden the appeal.