ev.energy launches Charge & Earn in Britain

ev.energy has launched Charge & Earn in Great Britain, a smart-charging program that pays EV drivers for eligible charging and opens a new revenue path for retailers, fleets and other partners. The company says more than 10,000 flexible assets are already enrolled and trading in energy markets.

Why it matters: - Charge & Earn turns flexible EV charging into a paid grid service in Great Britain. - The program could help reduce peak demand, lower system costs and create more room for renewable power. - Retailers, fleets and other partners also gain a way to share in the value their drivers create.

What happened: - ev.energy launched Charge & Earn in Great Britain on September 3, 2026. - Drivers join through the ev.energy app, connect a vehicle or charger, and are paid for every eligible smart charge. - ev.energy also launched the Charge & Earn Network for businesses that want to enroll users and earn from the flexibility they bring. - The company says the program already has more than 10,000 flexible assets enrolled and trading in energy markets. - Participants are earning an average of £25 a month for five charges per week.

The details: - Charge & Earn is designed around three core ideas: effortless participation, broad access and rewards tied to every eligible charge. - Drivers do not need to build new charging habits or manage schedules. - The program is open to individuals and businesses. - ev.energy connects to more than 80% of the European market through vehicle and charger integrations. - Charge & Earn runs on Eve, ev.energy’s multi-DER orchestration platform, which is deployed across 55+ programs in North America and Europe. - The Charge & Earn Network is open to retailers, fleets, charge point operators and others managing EV charging on behalf of users. - Network partners can access ev.energy APIs and its driver network without building energy market expertise or settlement capability in-house. - ev.energy says the more participants enroll, the more flexibility it can provide to the grid. - The company links that flexibility to savings for drivers, lower wider-system costs and more headroom for renewable generation. - Nick Woolley, CEO and co-founder of ev.energy, said the grid needs flexibility and that Charge & Earn pays out on every eligible charge. - Woolley also said the Charge & Earn Network lets fleets and partners share in the value their drivers create.

Between the lines: - The launch pushes EV charging from a consumer perk into a grid resource that can be monetized at scale. - The Network model gives ev.energy a second growth path by letting third parties recruit users instead of relying only on direct driver signups. - The framing suggests ev.energy wants to position Eve as infrastructure for both consumer programs and utility-scale flexibility markets.

What’s next: - ev.energy expects the current enrolled assets to be the first step in a broader rollout as more drivers, fleets and partners join the Network. - The company plans to bring additional devices into other markets and virtual power plant programs in Europe and North America as policy frameworks develop. - Businesses interested in the Charge & Earn Network can contact ev.energy. - Drivers in Great Britain can check eligibility and sign up on the Charge & Earn website.

The bottom line: - ev.energy is betting that paid smart charging can scale as both a consumer product and a grid flexibility market, with Britain as the first proving ground.