Personalized nutrition supplements market to reach $160.25B by 2030

The Business Research Company says the dietary supplements market tied to personalized nutrition is expanding as consumers look for tailored health products. The market is projected to grow from $97.46 billion in 2025 to $160.25 billion by 2030, with North America leading now and Asia-Pacific expected to grow fastest.

Why it matters: - Personalized nutrition is shifting dietary supplements from one-size-fits-all products to targeted formulations based on genetics, health status, lifestyle and nutrient gaps. - The market is growing as chronic disease rates rise and consumers look for preventive health solutions with more precise recommendations.

What happened: - The Business Research Company released a market study on dietary supplements in an age of personalized nutrition. - The report valued the market at $97.46 billion in 2025 and projected it to reach $107.7 billion in 2026. - The study forecasts the market will hit $160.25 billion by 2030. - North America held the largest share in 2025. - Asia-Pacific is expected to be the fastest-growing region over the forecast period.

The details: - The report links recent growth to preventive healthcare demand, higher supplement use, greater awareness of nutritional gaps, nutrigenomic research and e-commerce distribution. - The forecast period is supported by wider adoption of personalized healthcare, AI-powered nutrition analytics, subscription supplement services, precision wellness products and clearer regulations. - The report expects more gene-based supplement formulations, digital nutrition platforms, wearable-device integration, personalized vitamin and mineral blends and data-driven nutrition plans. - Personalized supplements are designed around a person's genetic makeup, health conditions, lifestyle habits and nutritional deficiencies. - The report says the goal is to improve health outcomes through more targeted nutrition support. - Chronic diseases such as diabetes, cardiovascular disease, hypertension, arthritis, respiratory illness, cancer and obesity are adding demand for personalized supplements. - Lifestyle factors including poor diet and inactivity are contributing to chronic disease prevalence. - UK National Health Service data from June 2024 showed pre-diabetes cases in England rose by 549,000, or 18%, from 3,065,825 in 2022 to 3,615,330 in 2023. - Cases among people under 40 rose 25% to 216,440 from 173,166. - The report covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa. - The company also said its 2026 reports include market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel dashboards, market hotspot infographics, and key technology and future trend analysis. - The release includes a free sample report and the full market report.

Between the lines: - The market forecast points to a broader shift in consumer health spending toward individualized products and recurring service models. - Faster growth in Asia-Pacific suggests personalized nutrition is moving beyond early adopter markets and into higher-growth regions with expanding wellness demand. - The chronic-disease data underscores why supplement makers are positioning personalization as a health management tool rather than a lifestyle upgrade.

What's next: - The market will likely be shaped by how quickly companies can combine AI, genetics, wearables and retail distribution into scalable personalization platforms. - Regulatory clarity could accelerate adoption by giving consumers and brands more confidence in personalized supplement claims. - Subscription-based offerings and digital nutrition services are likely to expand as the category matures.

The bottom line: - Personalized nutrition is becoming a major growth engine for dietary supplements, with demand shifting toward more precise, data-driven and condition-specific products.