Terapage launches Pulse for predictive consumer insights

Terapage says its new Pulse feature turns finished research into an always-on intelligence stream by scanning live global signals, weighting sources, and targeting insights by region and audience. The tool is available now to subscribers, with a free 7-day trial at terapage.ai.

Why it matters: - Research teams often lose value once a study closes, even as consumer behavior, market narratives, and competitors keep changing. - Pulse is designed to keep research active by turning completed studies into ongoing, predictive intelligence. - The feature aims to help teams act before the market shifts again.

What happened: - London-based Terapage introduced Pulse, a new feature on its AI-powered market research platform. - Pulse scans live global signals against completed research and delivers contextual intelligence in a professional, publication-ready format. - The feature is available now to all Terapage subscribers. - Terapage is offering a free 7-day trial at therapage.ai.

The details: - Pulse connects to existing Terapage internal studies and can use journal activities, focus groups, multi-task research, and interviews as primary inputs. - Researchers can also upload third-party files in .docx, .xlsx, .csv, .mp4, and audio transcript formats. - Source Weighting lets teams assign percentage weights across seven intelligence streams: Internal Research, Public Opinion, Social Listening, Behavioural Data, Competitor Listening, Academic Sources, and Open Web. - The weighting must total 100% in real time. - Market and Regional Settings let teams target signals at continental, national, state, and city levels. - Terapage says the system supports all regions across Africa, Asia, Europe, North America, South America, and Australia. - Teams can add competitors directly into the signal model. - Basic Settings let teams set data refresh frequency from daily to monthly. - Teams can choose one of five content tones: Academic, Professional, Industry, Hybrid, or Technical. - Notification Settings control who receives outputs and when. - Publication frequency is independently configurable. - Pulse Alerts can trigger at key lifecycle events, including creation and completion. - One Pulse can distribute intelligence to researchers, collaborators, and external observers in the same automated workflow.

Between the lines: - The feature pushes beyond static research reporting and toward continuous monitoring, which could matter for insight teams trying to align research output with faster decision cycles. - The source-weighting model suggests Terapage is trying to make AI outputs more controllable and less generic than a standard summarization tool. - The tone and notification controls point to a use case that extends from analysis teams to broader stakeholder distribution.

What's next: - Terapage is positioning Pulse as part of a broader research ecosystem that includes continuous consumer intelligence, predictive analytics, competitive monitoring, and automated insight generation. - The company says Pulse is built for brands, research agencies, and enterprise insight teams across the UK, US, Canada, Australia, and global markets. - Terapage says its platform also unifies qualitative and quantitative research, AI-moderated interviews, synthetic data, real-time communities, and predictive intelligence in one system.